Whats New in CorelDraw X6

As a Graphic Designer, I am always looking to Digital Image Software for whats new and the worthiness of the addition purchase or upgrade to the existing one. What is important to me is “what is going to make my life easier and save me time in creating my jobs?” I know in the sublimation business we need to be able to continuously find way to save time and to be more efficient. I have been asked by clients what is new in the CorelDraw X6 and is it worth the additional purchase? Well here is some of the things I have found to be useful and appealing.

New! Shape tools:

The new Smear tool lets you shape an object by pulling extensions or making indents along its outline. The size of the brush nib and the Pressure setting let you control the intensity of the effect, and you can choose between smooth curves or curves with sharp corners. Alternatively, you can use the pressure of your digital pen to determine the intensity of the smear effect.

The new Twirl tool lets you apply twirl effects to objects. The size of the brush nib lets you determine the size of the twirls, and the Rate setting lets you control the speed of the effect. You can also choose either a counterclockwise or a clockwise twirl.

In addition, you can use the new Attract and Repel tools to shape curves by attracting nodes or by pushing nodes away from other nodes in close proximity. To control the shaping effect, you can vary the size of the brush nib and the speed at which the nodes are attracted or repelled.

New & Enhanced! Object Properties docker:

In CorelDRAW X6, the redesigned Object Properties docker now presents only object-dependent formatting options and properties. By grouping all object settings in one location, this time-saving docker helps you fine tune your designs faster than ever before. For example, if you create a rectangle, the Object Properties docker automatically presents outline, fill, and corner formatting options, as well as the rectangle’s properties. If you create a text frame, the docker will instantly display character, paragraph, and frame formatting options, as well as the text frame’s properties.

Enhanced! Hints docker:

The Hints docker now includes a Videos tab, which provides a collection of instructional videos that cover a range of topics, from creating basic shapes and basic object transformations to applying interactive contours and transparencies. This helpful learning docker appears in both CorelDRAW and Corel PHOTO-PAINT and provides context sensitive information on the currently selected tool. This makes it easier for new users to
learn how to use the tools in the toolbox.

Please be sure to check out our webpage for documentation and videos that will on our PartnerNet sight that provided basic detailed instructions for how to find and use the new tools mentioned here.

In addition, you will find informative videos for configuring color management by the support team at Condé by visiting Condé TV, the Condé Facebook Page and Condé Twitter. Look for more upcoming videos and informative blog entries to be added for successful sublimation and maintaining your Condé DyeSub System. If there is something that you think would be better said in an instructional video or blog posting, then we look forward to hearing your ideas.

Senior Technical Consultant,

Vicky Waldrop

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Preparing Photoshop Documents: Printing Multiple Images on One Document in Photoshop

When working in applications I try to plan accordingly and prepare myself  for any challenging  things that might I encounter along the way. I don’t want to begin working in imaging software without knowing how to be successful in completing my job. Having said that, there have been some unexpected curve balls that I have not planned for while in a application I am using. For instance, printing multiple images on one document in Photoshop.  This is the type thing that will stump you in your tracks if you are not a regular Photoshop user. It is assumed that it is a simple task. Not to say it is not easy but no-one wants to be held up by something as simple as placing multiple images or graphics on a single document. Here is some instructions for quickly moving past this dilemma so you can get back to successful printing.

Photoshop> Using the Place option and creating a document for placing multiple=

Don’t let curve balls slow you down. Plow right through your dilemmas and let nothing hold you back from success.

In addition, you will find informative videos for configuring color management by the support team at Condé by visiting Condé TV, the Condé Facebook Page and Condé Twitter. Look for more upcoming videos and informative blog entries to be added for successful sublimation and maintaining your Condé DyeSub System. If there is something that you think would be better said in an instructional video or blog posting, then we look forward to hearing your ideas.

Senior Technical Consultant,

Vicky Waldrop

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How to Use the Calendar Wizard in CorelDraw

Another great feature in CorelDraw is the ability to create a calendar in record time. This feature will allow you to make a calendar using user unique settings and individual preferences for personalized calendars. Here is how…

Creating a calander in CDR

In addition, you will find informative videos for configuring color management by the support team at Condé by visiting Condé TV, the Condé Facebook Page and Condé Twitter. Look for more upcoming videos and informative blog entries to be added for successful sublimation and maintaining your Condé DyeSub System. If there is something that you think would be better said in an instructional video or blog posting, then we look forward to hearing your ideas.

Senior Technical Consultant,

Vicky Waldrop

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11 oz Coffee Cups : Suggested Retail: $15.95-19.95

By Steve

The irony of the coffee cup is that it is perhaps the single most popular sublimated item but far from the most profitable, especially if they are being made in a mug press. People tend to sell this product far below any reasonable price because they see it as just another coffee cup. Much fancier coffee cups than these can be purchased at Wal-Mart or a hundred other places for a dollar so why should anyone pay so much for a simply shaped white cup? If this kind of thinking drifts into your mind when you sell your cups, you are bound to undersell your product and even feel guilty about what you have to charge to make any money.

First, understand, you are not selling a coffee cup. You are selling personalization. None of those fancy $1 cups have the picture of a grandchild or loved one nor a message to the softball coach – that is what is being sold and truth is, that is priceless to the recipient.

There are several considerations to be taken into account when selling 11 ounce cups:
1. The initial cost of the cup which varies by the quantity being ordered.
2. The shipping cost which can be significant.
3. Breakage. To expect a 10% loss due to breakage is not unreasonable.
4. Time to design the cups.
5. Time to make the cups which will vary greatly depending on the method used (mug press or mug wrap).

Potential Markets:

General Public: Cups are favorites for special occasions and holidays and are given to parents, friends, neighbors, fellow church members, grandparents, teachers, etc. For these, $15.95 – $19.95 seems a reasonable price. Price can vary slightly if an unusual amount of text or more than one photo or stock design is used (remember, design time is expensive).

Suggestion for increasing sales to the general public: Consider offering cups in sets of two, four, six or eight. For anyone wanting a cup for a Grandparent, offer a set of two or four with the same basic design and their name for a reduced price. For example: Many children have four grandparents so a set of four mugs that all say, “The World’s Best Grandma “(pa), etc. with a picture of the child and the grandparent’s name or a short message would normally sell for $15.95. Buy two for $30 or four for $55. Cups must use the same basic design and layout with only the names changing (this greatly reduces design time). This is an easy way to double your profit with a minimal investment of time and product.

Sports Teams: Cups are popular with youth and children’s Little League, soccer, basketball, and football leagues. They are sometimes used as trophies (consider the polymer cups for this) and given to each team member but more often used as an appreciation gift for the coach(es) at the end of the season. These cups usually include a picture of the team along with a list of players or their signatures. For these, $24.95 for one or $19.95 each for two or more seems reasonable.

Fundraisers: Schools and churches are often looking for fundraisers and cups make a great product for this purpose. All cups should be sold with the same image or design but personalized with the recipient’s name, grade, position, etc. added as well. Suggested retail for this item should be in the $20 range. Your selling price should be in the $12.95 range. This provides a fair profit for both you and the school or church selling the cups.

Military Applications: The military love coffee cups with their branch of service and/or the logo for their particular squadron, detachment, unit or other designation. Getting cups with their branch of service is easy but adding these other elements is another matter. Sublimation makes this easy. Not only can their individual unit logo be included but their name and rank, nickname, etc. can also be added. Going one step forward, the picture of an aviator with his actual plane, a sailor in front of his actual ship, a soldier in front of his actual tank or other type of equipment makes the cup far more personal and even a source of pride. A suggested selling price for a cup like this might be $24.95 because of the additional design time required. This is a great market for other types of cups as well. Steins, 15 oz cups and unusual shapes are very popular with this group.

Other suggestions: Like the military application, there are hundreds of other potential markets including fire departments (especially volunteer departments), police departments, SCUBA divers, boaters, amateur race car drivers, hobbyists, clubs and other organizations, promotional applications, rescue teams, EMTs, Veteran groups, and many, many more.

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Changing the order of objects

Arranging the order of objects in CorelDraw

If you have ever started a design and decided later that the last object you created or brought into the graphic you really need it to be somewhere in between some other objects within the graphic. If you have spent hours working with that document then you wouldn’t want to spent a lot of time trying to work around the dilemma.

From CorelDraw, you can change the stacking order of objects on a layer or a page by sending objects to the front or back, or behind or in front, of other objects. You can also position objects precisely in the stacking order, as well as reverse the stacking order of multiple objects.

Here is how:

1. Select the object

2. Click “Arrange” from the menu

3. At this point you can arrange “back one’; “forward one”; “all the way to the back”; “all the way to the front”.

An object cannot be moved to a locked (non-editable) layer; instead, it is moved to the closest normal or editable layer. For example, when you apply the To front of page command, and the topmost layer is locked, the object is moved to the topmost editable layer. Any objects on the locked layer remain in front of the object.

By default, all objects on the master page appear on top of the objects on other pages.

An Order command is unavailable if the selected object is already positioned in the specified stacking order. For example, the To front of page command is unavailable if the object is already in front of all the other objects on the page.

In addition, you will find informative videos for configuring color management by the support team at Condé by visiting Condé TV, the Condé Facebook Page and Condé Twitter. Look for more upcoming videos and informative blog entries to be added for successful sublimation and maintaining your Condé DyeSub System. If there is something that you think would be better said in an instructional video or blog posting, then we look forward to hearing your ideas.

Senior Technical Consultant,

Vicky Waldrop

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NAILFILES MAKE GREAT WEDDING GIFTS

By Steve
One of the most interesting products in the Condé catalog has got to be the glass nail file. You can find it on the website by searching for “nail file”.

The question with this product is “What do you do with it”? Now, I know you file your nails with it but how do you sell it? As an individual gift item, you probably won’t sell very many but if you market it for bulk sales, you should be able to sell them in lots of ten or more.

Here’s the idea: Consider this product for wedding parties. Every woman loves a good nail file and my wife tells me this one is the best. So, there you go; a personal testimony from someone who has every kind of nail file ever conceived of.

Seriously, they really are nice files and they are easy to imprint. Check out CondeTV for the specifics.

Potential Markets for multiple sales:

Wedding parties: Either for the Bride’s Maids or even as a table gift for every lady present.

Schools: These make a great item for school bookstores to sell with the school mascot imprinted on it.

Hospitals; Doctor’s Offices (Dentists, Chiropractors, Therapists, etc.): An majority of the people who work in these facilities are women. Doctors, nurses, receptionists, etc. Salespeople who cater to these groups would do well to invest in this product because once given, it will stay around for a long, long time. Unlike the junky promotional pens and the like, these will have a long life of reminding people who you are and what you’re selling. Another application for this market is to use them as Nurse’s Appreciation Day or some other holiday or celebration.

Pricing:

When selling as an Individual Sales Item: I suggest you sell the imprinted files singly for 19.95. Consider selling the files 2 for $30. That’s a 25% discount and almost doubles your profit.

When selling as a fundraiser: I would encourage your client to sell these as a fundraiser for $19.95. This allows you to sell them for $12.99 and still make almost $10 on each one while your client makes $7 on each one and takes no risk and makes no investment – now that’s a great deal!

Want to grow your business? Consider using these as gifts to your lady clients. Put your contact information on the file and present it as a $20 gift. A business card may be nice but this will item will be used and carried for a very long time – that’s what marketing is all about!

PRICING:
Your cost on these is roughly $3.50 each or $3.00 in lots of ten.

Retail: Consider $19.95 with a simple image. $24.95 with an image & text or two images.

Quantity Sales: For small quantities, you can drop to $15.95. For larger quantities, consider $12.95.

Wholesale: For small quantities, you can drop to $15.95. For larger quantities or your better clients, consider $12.95.

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SELLING PET PRODUCTS

By Steve

Condé Systems offers several really neat products for pets. Included is a pet bowlmats to place under the pet bowl, leashes, collars, dog bandanas and of course, pet tags.

Now before I proceed, let me clue you in to something: I once walked through a trade show held just for owners of pet stores. It was huge! They had everything you could name and more. What they didn’t have was a single booth – not one – that offered personalized products for pets!

Now I know there are a couple of sublimators who now display at these shows but they are few and far between.

I’m a dog owner. I have a seven year old box-head lab, named Topaz. He is a great dog and I know there are thousands of products out there with pictures of labs on them but none of them look exactly like Topaz and none of the items has his name on it. Given a choice between a food dish with the picture of a generic lab on it and one with a picture of my lab and his name, which would I be most likely to buy?

Now that you have answered that, you should be in-tune with the huge potential market for pet products in the United States. Americans spend billions (yes, billions) of dollars on pets. Why shouldn’t we sublimators get a piece of that? We should and we can! Here’s a way to start:

Remember that groomer that charges you through the nose to give your dog a haircut? Or that vet that doesn’t even flinch when he or she tells you what it will cost to have your pet’s tooth cleaned, or other care given? That’s your starting place. One, you already know each other (kinda). Two, they are in the perfect retail store for selling pet products, and three, no matter how much these people charge for their care, they are always interested in making more profit – especially the kind they don’t have to work for.

Now that you are sold on the value of the product, let’s get down to tacks and talk about what this marketing scheme is going to cost.

The best way in my opinion is to provide a sample set for each shop you are going to provide product to. That means one of everything, bowl, leash, collar, scarf – whatever you hope to sell – plus a memorial plaque for pets who have passed on.

These items need to be attached to something so they don’t “walk away”. A large sublimated plaque works well. You probably won’t be able to attach the food dish but it is so heavy, it shouldn’t go far anyway. Use the plaque to tell about pricing, the durability, the fact you will use their photographs, etc.

Next, print up an order form so your customer can place the order and provide you with the necessary information.

Let the receptionist take the orders for you. All they have to do is paperclip any pictures to the order form and make sure there is a phone number in case you have any questions. She also collects the money. Once you make the product, return it to the store and collect your portion of the cash.

There are certainly other ways to go this and you will find the one that works best for you. The point here is to convince you this is a market worth the effort and to get you out of the office and in the face of your local groomer, vet, animal hospital or privately owned pet supply store.

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The Key to Locking Keepsake Boxes

By Steve

One of Condé’s newest offerings is a rustic wood keepsake box, also known as the heirloom box with an oval inset on the top. The really unique thing about this box is the fact it has a lock and is the only one on the sublimation market that does (at least to my knowledge). The other unique factor is that it was modeled after a box made by Lane Furniture Company some years ago. Many of the ladies who graduated in the 50’s, 60’s and 70’s may remember these in that Lane used to give a box to every female high school graduate as an marketing ploy to encourage them to buy a Lane cedar chests as a “hope chest” to keep things for their upcoming wedding (in those days, all girls who graduated from high school were assumed to have a wedding in their reasonably near future). The ladies who received those chests will have fond memories surrounding the box they received.

As for your marketing, these boxes are great for girls (ladies) of almost any age of course but they will also work for boys and men as well. Because of the lock, they are a natural for any youngster who will relish keeping his or her “treasures” locked away from prying eyes. I remember one of my daughters used to collect “special rocks” from everywhere we traveled. She kept them in a box not so different than this one. The older crowd may opt to keep keys, jewelery, mementos and the like in theirs.

THIS IS AN AMERICAN MADE PRODUCT!

The insert looks like it might be FRP (Fiberglass Reinforced Plastic) but it isn’t. In order to get something that could be cut into an oval and thin enough for the box, the insert is actually phenolic laminate (a form of Formica – the stuff counter tops are made of). It sublimates well and although it can chip if abused, it is very durable once attached to the box. I find it best to affix the insert with silicone adhesive ( or E6000 glue) but not too much of it or it might squirt out the edges. I found double faced tape to work only temporarily. The sublimation process is the same as for FRP or metal except this product should be prepressed for about 20 seconds just prior to being imprinted. Imprint time 75 seconds. Detailed information is also on CondeTV.com

As for pricing, this is a product that will surely become an heirloom so underselling it only makes it seem cheap. The nice thing about this box is you never risk sacrificing the box if you make a mistake – just replace the insert which is only a couple of bucks. This allows you the flexibility of selling the box retail on the high end and still have room in the price to wholesale it as well.

PRICING:
Your cost: 1-11 pieces is 24.17; 12-59 is 21.97 and slightly lower in larger quantities.
I recommend that your retail pricing should range from $49.95 to 69.95 depending on your market.
Wholesale, depending on your market, could run as low as $39.95 and as high as $49.95. Less than that and it would hardly be worth your time and trouble.
Quantity Discounts (Retail): People always want to know how much they can save if they buy in quantity – although they rarely do. In this case, I would suggest starting at 10% for six or more and perhaps 20% for a dozen.
Fundraiser Price: I suggest 25% – 35%, based on a retail of $49.95, for a serious fundraiser client.

To add value and increase your profits: Offer to make a small metal plate to attach to the underside of the lid showing who gave the box and to whom. It can be as large as you want, even up to 3 7/8”x8.25”. The larger the plate and the more you put on it, the more you can charge.
Some suggested prices for additional plate:
1×3” $7.50 + $5.00 for each photograph retail; $5.00 + $3.00 for each photograph wholesale
2×4” $8.50 + $5.00 for each photograph retail; $6.00 + $3.00 for each photograph wholesale
3×6” $10.00 + $5.00 for each photograph retail; $6.00 + $3.00 for each photograph wholesale
3 7/8 x 8¼” $12.00 + $5.00 for each photograph retail; $6.00 + $3.00 for each photograph wholesale

Potential Markets:
Individual gift items: Great for birthdays, Baptisms, First Communions, Bat Mitzvahs, graduations and, of course, Christmas.

Gift Shops: In a gift shop setting, you will probably be better off selling a finished box with a standard image on the box such as that of a local high school or college, tourist destination, etc. Customers can still order custom boxes however.

High School & College Gift Shops: Like the gift shop, your best bet would probably be to offer the boxes with stock images of the school’s logo, a famous building on campus, etc.

Wedding Shop: These make great gifts for the bride or for the Maids of Honor.

Baby Clothing Shops: Independent shops that specialize in baby clothes and the like are a great outlet for these boxes. The box is intended for saving baby’s last pacifier, teeth lost to the Tooth Fairy and all those cute little jewelry items people give newborns that no reasonable person would ever give to a baby for fear of them choking on them. The oval on the box can be imprinted with the baby’s picture, name, date of birth, weight, etc.

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iPhone Covers Make Great Fundraisers


by Steve

iPhone 4 and 4s are a hit. Millions of people have them, including hundreds of thousands of kids. The High Schools and Middle Schools are enundated with them.

“So what” you say? Here’s what. We are missing a huge opportunity to use these little covers as a fundraisers for schools, PTAs, sports programs and any other group that needs to make money for their cause.

The cost of a finished iPhone cover is less than $5. I retail mine for $20 but many people are selling them for $25 or $30 because they are personalized. I offer mine to schools and other fund raising groups for $15 across the board. The group can charge whatever they want to. The price includes their logo or school mascot and their name. So far as I am concerned they could also include a picture but most groups want to keep the order taking process as simple as possible so they look for a single, generic design.

Sublimation, or Photo Gifting, is a great fundraiser for all kinds of groups. There is no money up front, they order only what they sell and the products are so unique, they probably can’t get them anywhere else in their town or city.

On top of all that, these iPhone covers are so easy to make. Just print a piece of metal – that’s it. No special, complicated set ups or expensive jigs to buy. Just print a piece of die cut metal and stick it on the back of the phone cover.

Although there are many combinations of iPhone covers you can offer (rubber or plastic; white, silver or gold metal and white, clear and black covers), encourage your reseller to offer only one combination and let that be whatever best compliments the school mascot or design. For example: I have one school whose colors are orange and black. Their mascot is a tiger. For them, I offered a combination of a black case with a gold metal cover completely over-printed in black except for the tiger. The gold plate causes the tiger to almost jump off the plate!

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That’s Top Priority! .


By Steve

When you look at your business, what is your top priority?

Not easy to answer is it? You have lots of “top priorities”. There are customers, deadlines, bills to pay, jobs to be done, employees to keep happy, rent to pay, family to consider, paychecks to write and who knows how many more.

In fact, those of us in very small businesses, have lots of top priorities and we usually have to do them all at once! The problem is: that just isn’t possible. So, we struggle along, first putting out this fire and then the next until the day is finally over and when we look back, we usually can’t even identify what we “really” got done except put out fires.

Well, “That ain’t no way to run a railroad”. If we are going to be successful, we need to be able to dictate our priorities – not let them dictate to us!

Granted, this is easier said than done for at least a couple of reasons: 1. Customers and others make so much noise that their claims seem more important than they really are. 2. Our real priorities are sometimes so hum-drum to us that we want something to take priority over them.

Try this exercise: Make a list of all the things you have to do in a week and assign a priority to them. Those with the highest priorities have to be done first – regardless. Those with lower priorities can be put off until next week if need be. Now, start working your list by doing the highest priorities first. Don’t stop or go to something else until you have finished what you are working on. (Yes, I know there are times when you have to give your attention to something else but most of “those times” are really just excuses to stop doing what we are doing now because we are bored).

When you have finished #1, go to #2 and so on. What you will find is by the end of the week, not only will you have finished everything on your list but you will be looking for something else to do!

Books have been written about this technique. It isn’t anything new. We all like being distracted from the routine things that seem hum-drum and we learn early on, how to do it. Micro-managing and the failure to delegate authority are both examples of this. If you hired capable people, let them take responsibility. If you hired people who are not capable, fire them and hire someone who is (no, I’m not interested in hearing all the excuses about why you can’t do this – that’s all they are – excuses). Most often I think we hire incapable people so it makes us feel more important and that’s a dumb idea.

Okay, now that I have made at least half of my readers angry, let me throw out something else. Just as you set priorities for yourself, set priorities for your business. What is most important? What is least important? Don’t play games with this – really think it through. With each assignment should come an internal debate. For example, which comes first, “Customer Care” or “Making Money”? Think about it. If you are in business, one of your first priorities has to be making money. You can’t survive without it. Now, does it go above Customer Care? If you don’t take care of your customers, you probably won’t make much money. Is it wrong to put “Making Money” on the list at all? What about employees, paying bills, reducing taxes and unnecessary inventory or being punctual with orders? What about quality or variety? What about community service? They can’t all be top priority and unless you set their priorities for you and your business, they will set themselves according to which one makes the most noise or which fire has to be put out next.

Having a clear understanding of your priorities and your business priorities can make it a lot easier to get things done, feel good about what you have done and walk away from things that lack in importance giving more time for the really important stuff To be sure, there is plenty of that to go around anyway!

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