Author Archives: bmcmullen@conde.com

You Have to Have a Road Map! .

By Steve Every guy has tried at least once to drive somewhere without a map. It’s in our genes. We don’t need to stop for directions because “if we just drive down this road a little further, we’ll come to … Continue reading

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Customer Appreciation .

By Steve Donna Gray is an acquaintance of mine. Although we have never talked much, our paths have crossed many times as we have taught at the same conferences and tradeshows, written for the same magazines and so on. I … Continue reading

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Follow Through .

by Steve I don’t think I am going out on a limb when I say, “The Number One Reason for lost sales is a failure to follow through”. Do YOU follow through when you say you will do something? I’ll … Continue reading

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iPhone Covers make great fundraisers .

By Steve iPhone 4 and 4s is a hit. Millions of people have them, including hundreds of thousands of kids. The High Schools and Middle Schools are inundated with them. “So what” you say? Here’s what. We are missing a … Continue reading

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DOG TAGS FOR MILITARY FAMILIES .

By Steve It is unfortunate indeed that so many brave men and women are overseas and in harm’s way. Perhaps you were in the military and if so, you know how important it is to keep close to loved ones. … Continue reading

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iPhone Covers are a Hit!

By Steve I got my first order of the new Condé style iPhone covers just before Christmas and although time has been limited, they are definitely a hit. I offer all four colors: white, black and clear with black and … Continue reading

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Seven Keys to Better Client Retention

By Steve I don’t usually copy other people’s work but this one is so good, I’ll make an exception. Credit goes to Sign and Digital Graphics Magazine (a Division of National Business Media). Although you could just read it yourself … Continue reading

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SOMETHING GOOD ABOUT FACEBOOK

By Steve OK, I admit it. I don’t like Facebook. It’s too much information, it’s too public, it’s too time consuming. I just don’t much like it and that puts me in a majority of one. Maybe it’s my age … Continue reading

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WHEN YOUR ADVERTISING CAMPAIGN IS A BUST

By Steve Over the years, I have tried hundreds of promotional campaigns. Some went gangbusters; some did pretty good and some did just so-so. But I have never had one fall on its face like my last “great idea”. I … Continue reading

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BUSINESS CARDS FOR THE SUBLIMATION INDUSTRY .

By Steve We have talked about business cards before but here is one more thing I think is vital to a sublimation business – full-color business cards. Until recently, full-color cards were just too cost prohibitive for a small business … Continue reading

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